Cozy and Edgy - Fashion by feelings


what i wore: cozy wool cardigan tan belt, black v-neck tee and black tights from Target, pretty blue high waisted shorts for sale in my shop here, two tone sunnies from OC Shades, Who We See fringe black lace-up booties from Urban Outfitters




When I was contacted by Woolmark to do a add a photo to the Fashion By Feelings Campaign and do a post about it, I was totally honored! I am definitely a supporter of wool, especially during the cold weather of Winter here in the Midwest. I own plenty of cozy wool sweaters and coats. I decided to go for a more edgy look and transition my love of high waisted shorts into Fall, so I added tights underneath. These shorts are for sale in my shop here.

Anyways, back to the campaign, "Fashions by feelings" is basically a lookbook that invites users to showcase their favorite wool looks in one of the twelve "feelings". The feelings included are: happy, seductive, cute, beautiful, chic, nostalgic, dark, powerful, loved, unique, natural, and active. The most loved look will go on to win a AUD $12,000 vacation and wool shopping experience! How awesome does that sound right? Also, if you decide that you do not want to add a look, by just "loving" a look you can get entered in a weekly draw to win an 'Emu Australia' wool prize pack that is worth AUD $400!

Check out these links:

Microsite -
Facebook -
Twitter -!/WeLoveWool
Youtube channel -
Facebook brand page -
Creative Review article + Logo award -

Oh and check out their promo clip:

Screen shot 2011-09-09 at 11.22.22 PM

I would really appreciate it if you would click on the above image or click here to love my look.
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